The Cup opened its doors in 2007 — the same year the first iPhone was released. The iPhone, now in its 14th generation, shows us just how much has changed since then. The Cup has also had a lot of growth the past 15 years and we are excited to share with you the fourth generation of The Cup’s brand identity! A slight evolution, staying true to the past but also embracing the future.
Our new logo features a clean, fresh, and modern look that sets the stage for the future. The trademark swirl cupcake that has become synonymous with The Cup brand is still prominently featured in our new logo mark, which also retains our signature vibrant lime green.
In the coming months, you’ll see The Cup slowly transitioning to the new look and feel. We hope you find this new brand identity friendly and welcoming!
Don’t worry – the cupcakes and sweet treats haven’t changed!