Why did you change your name?
When we opened our first store in 2007, we were one of several bakeries nationwide with "Cupcakery" in their name or as their name. We had no idea at the time that our customers would be so wonderful and loyal and that their demand for our product would prompt us to open more shops. As we expanded into new cities and states, we recognized the need to differentiate ourselves from those other, similarly named bakeries. We made the switch from The Cupcakery to The Cup in July 2010. We are the same great people, we serve the same delicious cupcakes, we just have a shorter name and a swirlier logo.